Geolocation represents the identification of the geographical position of a user in the real world within a virtual map.

Since its birth, the importance of geolocation and the number of applications in which it is involved have considerably grown.


In particular, one of the greatest advantages is the social factor: the user of an APP can share his/her position on social networks and this represents an opportunity for the marketing strategies.

As applicative examples it can be considered all those apps that allow the monitoring of a path and helps the user to reach a goal. Apps like these help to enrich the naturalistic paths and provide tourism companies with more opportunities for growth.

Further opportunities can be sought in the collaborative commerce and in the opportunity for the user to find the right service provider (a plumber rather than a restaurant nearby…).