P.M.F. RESEARCH: MOBILE APPS DEVELOPMENT
The increasing use of smartphones has led to significant changes in marketing and corporate communication. It is undeniablethat APPS have revolutionised this sector with their widespread presence and for the enormous advantages they bring.
MOBILE APP: COMPETITIVE ADVANTAGES FOR INNOVATIVE COMPANIES
THE APP PROVIDES AN EFFECTIVE AND COMPLETE COMMUNICATION
Customers prefer to interact using an APP rather than a website. Companies that have APPS for mobile devices are considered more innovative than those using traditional communication means.
THE APP OFFERS A FASTER NAVIGATION THAN A MOBILE WEBSITE
APPS are much faster than common websites, as they are specifically implemented for mobile devices.
THE APP BOOSTS THE COMPANY BRAND
Once the APP is downloaded by the client, it is always available on his/her phone helping to enhance the company brand value. Company’s visibility is not just linked to its website, but also to the visibility gained on customers’ smartphones.
THE APP CONNECTS THE COMPANY TO THE CUSTOMER
Thanks to the APP the company can constantly interact with its customers, who will feel to be part of the brand.