Artificial intelligence (AI)

Artificial Intelligence (AI) is the simulation of human intelligence processes made by computer systems. These processes include learning (the acquisition of information and rules for the use of information), reasoning (using the rules to reach approximate or definitive conclusions) and self-correction.

In the field of artificial intelligence, practical applications regarding intellectual abilities are based on four different functional levels:

  • Comprehension: through the simulation of cognitive capabilities for data and event correlation, artificial intelligence is able to recognise texts, images, tables, videos, voice and to extract information from them;
  • Reasoning: thanks to specific algorithms, systems are able to connect the various information gathered;
  • Learning: the AI uses systems with specific functionalities for data inputs analysis and for their correct return in output;
  • Interaction: technology interacts with man by exploiting natural language.

Areas of use of artificial intelligence

Artificial intelligence, thanks to its smart systems, can simplify the lives of companies and users, particularly in these sectors:

  • Health: to improve patients' outcomes and reduce costs. Companies apply machine learning to make better and faster diagnoses and identify specialised and personalised treatment. Other applications include chatbots, online programmes to answer questions and assist patients and even book appointments;
  • Business and finance: robotic automation is applied to increasingly complex tasks normally performed by human beings. Machine learning algorithms are integrated into analysis and CRM platforms to identify information on how to better serve customers. Chatbots have been incorporated into websites to provide immediate customer services;
  • eLearning: artificial intelligence is the key to improve educational programmes’ performance targeted both for school students and company employees, optimising trainings through personalised eLearning courses. In fact, on the one hand, AI improves the training experience of the students and, on the other hand, it facilitates the management of eLearning platforms for administrators’ learning management system;
  • Industry: robots have already been used for a long time in the industrial sector, they succeed in replacing humans, improving production performance;
  • Sales: thanks to specific systems that enable users, even non-experts, to solve particularly complex problems for which usually the intervention of a human being would be necessary. These systems allow to find a solution to the problem even without requiring the intervention of an expert, through an inductive or deductive process;
  • Marketing: virtual assistants (such as Siri for Apple or Alexa for Amazon) exploit artificial intelligence both for the recognition of natural language and for the analysis of users' behaviour. Thanks to this, it is possible to improve customer care and user experience, in order to be able to foresee purchasing behaviour and plan the correct strategies for communication and service proposal;
  • Cybercrime: AI can be useful to prevent fraud thanks to "advanced analytics", which are very sophisticated analysis that link data, events, behaviour and habits, in order to understand in advance any fraudulent activity. These systems can also be applied within other business contexts, such as risk mitigation, information protection and the fight against cybercrime;
  • Supply chain: the management of warehouse, orders, sales, as well as the integration with marketing is simplified thanks to technologies that use artificial intelligence to ease and integrate the purchasing processes;
  • Public safety: this technology is useful to improve the efficiency and effectiveness of public security, for example for the prevention of crimes or for the prevention and management of natural disasters such as earthquakes and tsunamis.

Artificial intelligence: advantages

Thanks to its smart systems, Artificial Intelligence has strong impact on work and everyday life. In fact, this technology brings added value in different sectors:

  • Greater accuracy in transport: thanks to automation, many jobs are carried out with greater precision and fewer errors. In the transport sector, for example, 95% of road accidents are caused by human errors. With self-guided cars, accidents are reduced by almost 90%. In fact, intelligent sensors are able to process the fastest routes in real time, reducing the time spent in traffic;
  • More accurate experiments in the medical field: current experiments in progress concern above all diagnostics, as they allow to analyse and compare clinical histories and pathological cases, identifying details that often escape the human eye;
  • Creation of new careers: arising of new professional profiles that previously were unimaginable;
  • Protection and security: processing of large amounts of data in a short time that are impossible for humans, thus keeping financial transaction flows under control and preventing fraud;
  • Environment improvement: automation through artificial intelligence will be able to improve the current environmental conditions and monitor the status of the fields in real time and in an environmentally friendly manner. Think of the use of drones in agriculture.