AUGMENTED REALITY AND VIRTUAL REALITY
Augmented Reality (AR) is an amplified reality characterized by the enrichment of human perceptions through the superposition of digital contents. It does not replace reality, but empowers it by adding information levels such as texts, images or holograms.
By providing strategic information on the surrounding environment, augmented reality is used in different situations, both at a professional level (doctors, military, aircraft and car pilots) and private during daily activities (games, simulation of the home environment, purchase of a product).
Virtual Reality (VR) is a simulated reality. From the actual environment, the user is catapulted into an alternative reality through the use of digital devices. Unlike augmented reality, Virtual reality completely replaces the real world by immersing the user in a graphically reconstructed imaginary environment or in a dimension recreated by 3D shootings. Being able to recreate immersive graphic settings, the virtual reality’s exploitations are numerous, primarily in the world of entertainment and videogames, but also in the fields of cinema and social networks (with 360 ° movies).
Companies can take advantage of augmented reality and virtual reality by using new promotion strategies to differentiate themselves from competitors.