Augmented reality

Augmented Reality (AR) is an amplified reality characterised by the enrichment of human perceptions through the superposition of digital contents. It does not replace reality, but empowers it by adding information levels such as texts, images or holograms.
By providing strategic information on the surrounding environment, augmented reality is used in different situations, both at a professional level (doctors, military, aircraft and car pilots) and during private daily activities (games, simulation of the home environment, purchase of a product).

Areas of use of augmented reality

Below some examples of augmented reality in industry 4.0 applied to companies:

Augmented reality: advantages

Companies can take advantage of augmented reality and virtual reality by using new promotion strategies to differentiate themselves from competitors:

Virtual reality

Virtual Reality (VR) is a simulated reality. From the actual environment, the user is catapulted into an alternative reality through the use of digital devices. Unlike augmented reality, virtual reality completely replaces the real world by immersing the user in a graphically reconstructed imaginary environment or in a dimension recreated by 3D shootings. Virtual reality immerses users in a simulated or real world, in an immersive reality where they can be a mere spectator or can even perform complex interactions.

Areas of use of virtual reality

Thanks to immersive graphic settings, the areas of use of virtual reality are numerous, primarily in the world of entertainment and videogames, but also in the fields of cinema and social networks through 360 ° movies. In fact, virtual reality offers the greatest opportunities for companies.

The viewers allow to remotely controlling the status of a construction site with an immersive 3D view. Moreover, immersive experiences allow technicians to understand how to repair a machine or assemble a gate, like the case of the Nice Group. There are many company examples that already use these technologies.

Virtual reality: advantages

Virtual reality brings countless benefits to businesses, which can take advantage of virtual reality by using new promotion strategies to differentiate themselves from competitors: