Big Data are a large amounts of data, numbers and statistics to be stored, managed and analyzed. “Data” mean text, images, video, audio and calculation elements. In order to exploit this enormous mass of data, forms of reading, calculation and interpretation have been developed which are superior than human ones. The sectors most attentive to big data are: banks, insurance, social media, manufacturing sector, large-scale trade and retail, PA and health.
For example, in a large company, the use of big data could turn into:
Applications of big data analytics in management activities
The big data technology is of fundamental importance for those entrepreneurs who want to face it, to improve the corporate organization, develop solutions and actions that may bring to cost reduction, to a better knowledge of the customers and to develop new products and services.
One of the main applications of big data analysis is marketing. Generally, the attention is focused on managing customer relationships and on customer experience.