VIRTUAL REALITY & 3D GRAPHICS
3D Graphics is a branch of computer graphics based on the elaboration of a set of three-dimensional models through algorithms able to make the final image as close as possible to a real element.
By using mathematical algorithms, models are created on a three-dimensional Cartesian plane based on geometrical primitives, followed by the “rendering” phase, that is the insertion of lights and optical and physical properties of materials and objects.
Virtual reality (VR) is a simulated reality, a three-dimensional environment with whom it is possible to interact using digital devices.
Thanks to the use of spherical photos, 360° videos and real time 3D, companies can take advantage of the new promotional strategies as to create a competitive advantage.